Online Marketplaces' Influence

Recently, research marketplace business models have experienced a lot of expansion.

These two-sided models, with their simple and inexorable network effects, have fueled much of the internet's growth. The more things you have on one side, supply or demand, the more things you attract on the other.

This 'flywheel' effect is responsible for the success of some of today's most well-known worldwide brands:

The more buyers eBay draws, the more sellers want to advertise on the site, drawing even more buyers who are certain that they will get what they are looking for.

The more people who use Google to search, the more data is gathered to assist Adwords customers be more relevant, which improves the utility for searchers.

Surge pricing on Uber may appear harsh when you're out late on a rainy Saturday night - or escaping a terrorist attack - but it's essential to the marketplace model: higher rates attract more drivers, ensuring that customers get home safely (even if it stings a bit once they sober up).

Google has influenced a lot of marketing technologies, particularly the programmatic ad ecosystem. In the extended marketplace that finally connects companies to your eyes, hearts, and wallets, there are literally hundreds of tech players.

Six main types of research marketplaces are discussed in this article:

1. Report Marketplaces
2. Marketplaces for Participants
3. Personal Data Exchanges
4. Marketplaces for Talent
5. Marketplaces for crowdsourcing
6. Marketplaces for technology.

Before you proceed, keep in mind that this is a selection of the best marketplaces, not a ranking. I hope this clears up any misunderstandings.

Note: RapidoReach has all the integration of these best marketplaces at one place. It filters and offers only best surveys to users of apps/sites having rapidoreach SDKs integrated. Its win-win situation for both developers/publishers and sample marketplaces, as we root out the complexity of doing integration with each of them.

Marketplaces for Participants

These kinds of research marketplaces effectively connect people who have queries with people who have answers.

It's a tried-and-true methodology, with online survey panels first appearing in the late 1990s. In this category, I might have included dozens of examples.

1. Dynata ( ResearchNow, Peanutlabs, SSI are part of Dynata)

 

I've included Dynata here not because I like the name - no one does - but because it exemplifies one of the most common trends in internet marketplaces: creating winner-takes-all outcomes.

More buyers are satisfied by larger panels, which generates revenue to hire more panellists and promote to more customers. As a result, the ostensibly good circle spins faster and faster.

Prices tend to fall in winner-takes-all markets as the biggest player consolidates its position. However, once the winner has exhausted all other options for expansion, they usually creep back up.

In recent years, sample costs have decreased. Just a thought.

2. Cint AB

 

Survey respondents are now more likely to be routed through a marketplace of marketplaces,such as Cint, Lucid, or PureSpectrum.

Cint connects to hundreds of survey panels in 80 countries, totaling more than 50 million respondents.

Cint Access is a self-service interface that anyone with an online survey that needs people to fill out can utilise.

The project-managed version of this is Access Pro.

And the Cint API, which integrates the sample marketplace directly into an online survey tool to give users with one-stop solutions, is currently being used by numerous survey platforms.

Their other product for developers is called Cint Engage, where other market research or sample companies can build their own proprietary panel.

3. Lucid (Also known as Samplicio)

 

Lucid's research marketplace is similar to Cint in that it contains over 250 suppliers.

It also has three different usage models: Interface, which is an online dashboard for self-service access with feasibility forecasting, pre-defined target groups, and quota management; Services, which will handle everything for you; and Integrations, which will connect the Lucid network to your survey or panel management platform via API connections.

The second side of the marketplace is monetization, which includes services and technology for sample providers to get them into the transparent ecosystem and make them available to researchers.

4. Respondent.io

 

Respondent.io takes on a unique form of recruitment problem.

It focuses on qualitative recruiting, mostly for user experience research. Rather than survey panels, it has thousands of publishers on the supply side of its marketplace.

You can either submit a project on their self-service tool or receive project management aid if you're looking for participants.

The pricing is straightforward, with a 35 percent mark-up on incentive expenses covering all service fees. You can use their pricing calculator to figure out your own costs:

5. Netquest

 

In marketplace models, winner-takes-most rarely means winner-takes-all.

Most online marketplaces have so far made room for specialised suppliers or those with a unique value proposition - DuckDuckGo, for example, offers a viable alternative to Google search for consumers concerned about privacy.

Similarly, expert research panels will always exist. Netquest is one of the larger competitors to Dynata, focusing more on specific locations (LatAm / Southern Europe) and data kinds (behavioural measurement).

Personal Data Exchanges

As people's awareness of privacy grows, expect to see more of these. There is a rising movement pushing people to reclaim control of their devices.

And we're all aware of how alluring that notion may be.

Users are asked to contribute part of their personal data - occasionally for the greater benefit, but primarily for monetary gain - by these solutions. Apps utilised, websites visited, search phrases entered - and a plethora of other forms of data can be gathered by the smartphone spy-in-your-pocket.

6. MarketResearch.com (Report Marketplaces)

 

MarketResearch.com is a published research marketplace that hosts more than 800,000 reports on nearly 700 industry sectors.

You can buy reports individually; take out an all-access subscription through the Knowledge Centre; or use Profound, which allows you to buy individual sections, tables, charts or graphs from a report - without needing to buy the whole thing.

Then there are survey router marketplaces (Survey Routers and Daily Survey Opportunities) widely used for sampling automation.

Are you looking for a website where you may do daily surveys? Although most survey panels will send you survey invitations via email, it can be convenient to take surveys straight immediately rather than waiting to be contacted. This is when a survey router comes in handy.

What is a Survey Router?

A survey router is a location that gathers all of the accessible online surveys (typically daily questionnaires) from a survey company or network and shows them in one place. You don't have to be a member of a specific survey panel to take surveys through a router, and you don't have to be a member of the router itself to take surveys through a router. Routers frequently tabulate surveys across a company's many panel websites. If you want to do several surveys on the same day, survey routers can help you match up with different survey possibilities.

Routers for Surveys is a list of survey routers.

These routers allow you to perform the same or multiple surveys every day. Incentives will differ depending on the research provided and will alter on a regular basis.

 Your Surveys Router  (Also called as P2Sample recently acquired by Cint)

 PureSpectrum Survey Router

 LiveSample Survey Router 

 Samplicious Survey Router